Iana Castro, PhD, BrightSide Produce Director

Iana A. Castro is an Associate Professor of Marketing at San Diego State University. Dr. Castro is a consumer behavior researcher and retailing expert who studies consumer decision-making in food retail environments. She is also the Co-Founder and Director of BrightSide Produce, a full-service produce distributor with a sustainable distribution model that delivers fresh fruits and vegetables to small food stores and liquor stores in underserved communities.