We launched Food Vision 2030 with the understanding that the time to reimagine and reconfigure our food system is now. There is no question that our current path is unsustainable and transformations must take root at the community level.

With San Diego County’s bountiful farmers markets, significant number of small organic farms and fisheries, vibrant restaurant and craft brewery scene, and rich network of agencies and organizations invested in food system issues, “crisis” might seem a far-fetched term to describe our current situation.

But our food system is in crisis. In spite of our unique agricultural and fishing resources, we are still largely dependent on anonymous and consolidated foodways. We are culturally conditioned to favor “cheap food” while denying the significant environmental and labor costs absorbed upstream. We perpetuate underlying structural inequities that keep land, power, and good health out of the hands of marginalized communities and communities of color over generations. We are riding a global wave of monoculture, climate change, farmer attrition, and food systems dominated by political and economic influences.

Change is necessary, and we believe change is possible. Healing our food system can heal the world. After all, it is food that underpins our culture, food that is universal to all human life, and food where our economy most deeply affects our ecology.



Food Vision 2030 is a response to the complex crises affecting our food system. The Alliance has launched an 18-month process to produce Food Vision 2030, a strategic plan that

  1. summarizes the strengths, weaknesses, opportunities, and threats relating to how we grow, produce, process, distribute, consume, and manage disposal and recovery of food; and

  2. presents a list of measurable goals and strategies that San Diego County can fulfill over the next ten years, from 2021 to 2030, through our personal and industry choices, policy decisions, program interventions, and investments.

From 2010 to 2011, a group of San Diego County food system and community leaders began this important conversation, conducting the first San Diego Food System Assessment and convening for the San Diego Urban-Rural Roundtable. Their recommendations led to the creation of San Diego Food System Alliance, which is now a multi-sector network of over 120 organizations. Today, nearly a decade later, the Alliance is well-positioned to lead the development of a new vision to guide our region over the next ten years.



Over the next 18 months, we will engage with stakeholders at every point in the food system as well as the broader community to develop Food Vision 2030.

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Food Vision 2030 will be led by San Diego Food System Alliance staff, consultants, Board of Directors, and Leadership Council, as well as a Steering Committee. The Alliance will work in partnership with many organizations, agencies, and individuals to create an inclusive process and plan.

Please contact Sona Desai, Associate Director of San Diego Food System Alliance, with any questions.



Stay tuned for the announcement of Food Vision 2030 Steering Committee members.


We are thrilled that San Diego County Food Vision 2030 has launched! We invite you to participate. Stay up-to-date with Food Vision 2030 activities by subscribing below and following us on social media.