Save The Food San Diego – “how Sweet it is” - the San Diego County Fair!

 Geertje Grootenhuis and Barbara Hamilton, San Diego Food System Alliance

Geertje Grootenhuis and Barbara Hamilton, San Diego Food System Alliance

Save The Food San Diego – “how Sweet it is” at the 2018 San Diego County Fair!

Save The Food San Diego is a county-wide food waste awareness partnership that leverages the national “Save The Food” public service campaign, a partnership with NRDC and the Ad Council.

Spreading the word that food waste is an issue, and that individual actions matter!

DID YOU KNOW?              

  • Over 500,000 tons of food is wasted every year in San Diego County. (SDFSA)
  • Over 650,000 people (more than 1 in 5) in San Diego County are food insecure or food secure only with assistance from CalFresh/SNAP benefits. (San Diego Hunger Coalition)
  • Food Waste is 18% of what goes into landfills in San Diego County. (CalRecycle)
  • Across the nation 40% of all food goes to waste. This translates to $162 billion lost in wasted water, energy, fertilizers, cropland, and production costs. (ReFed)

“Knowing that 40% of food in the US never gets eaten, we rely on the support of the media and local partners to get our Save the Food campaign out into the market so we can make a tangible impact on consumers. We are so grateful to have dedicated local partners like the San Diego Food System Alliance to help us extend this critical message directly into communities.” – Cece Wedel (VP, Group Campaign Director, The Ad Council)

A lot of wasted food happens from good intentions. We may want to eat more fruits and vegetables, but then end up buying more than we can use. We may have family or friends visit for a meal, but buy and prepare too much. We may try to plan our weekly menu, but forget to consider using leftovers or eating out.

Members of our “Save The Food San Diego” team spent some “sweet” time at the San Diego Fair ---sharing resources and engaging over 1000 people in one day! We had a lot of fun at the fair. We heard from people who garden, preserve with canning, and share extras with neighbors and friends. We heard from people who compost and want to learn how to do even more to reduce wasted food. We heard from husbands and fathers who eat up the leftovers to avoid food waste. And we heard from mothers looking for ways to stretch the monthly food budget. We heard from people concerned about the scope of food waste across the nation. We heard from people who sometimes buy too much food with coupons, or because it is on sale, and end up wasting more than they would like. We shared resources and we handed out over a thousand stickers! Who knew stickers are so popular?  

What about you? Want some tips, tricks, and even recipes to help you to reduce wasted food?

STF sticker1.jpg

If we stick with it, we can solve this one. Our Save The Food San Diego initiative aims to raise awareness that food waste is an issue, and that individual actions matter.

Find out what you can do. Visit www.SaveTheFood.com

“The San Diego Food System Alliance has been a premier partner. We often hold up Save The Food San Diego and the tremendous initiatives of the alliance as a leading exemplar of how a community can leverage the national Save The Food campaign’s assets and make them their own to suit their unique needs. The San Diego Food System Alliance has amplified the campaign through a diverse variety of stakeholders across the entire county with comprehensive support materials for numerous events and coordinated initiatives.  They are truly a model for how consumer education, and a focus on preventing good food from going to waste, can be a foundational step in addressing food waste.”  Andrea Spacht, Sustainable Food Systems Specialist at NRDC.

Post by Barbara Hamilton, Director of Strategic Initiatives