Teresa Blanco, Viva La Salud Wellness Director, Northgate Gonzalez Market

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Teresa Blanco is the Viva La Salud Wellness Director, at Northgate Gonzalez Market. Blanco is very proud to be working for a Hispanic family owned for-profit company who has a passion for helping their associates and communities they serve. Viva La Salud is the cause-related marketing program in health and wellness for the retailer. Teresa Blanco has 21 years’ experience in Marketing with the last 11 years covering nonprofits. Her true passion lies in helping the community. Teresa manages monthly wellness theme events at the store level averaging 70 per month, some including their own Viva La Salud chef. She works with all store sales departments to bring in healthier products, oversees the bilingual nutrition tags at the shelf level, supports community grants involving the retail sector; including Southern CA Nutrition Incentive Program with UCSD, manages the yearly Northgate 5K’s and Cooking Up Change Orange County.

Northgate has been recognized and awarded multiple times by many community partners and retail industry for efforts on education for consumers and associates on chronic disease and nutrition at store level, free health screenings and wellness resources within the community.  These combined efforts are helping the stores become health portals. Teresa sits on advisory boards for Unidos Contra El Cancer for Susan G Komen and Kid Healthy, Obesity Prevention Program, both since 2011.