Catt Fields White, CEO, San Diego Markets

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Catt Fields White is the CEO of San Diego Markets, bringing farmers to the city and more than 25,000 visitors weekly to the table by developing and managing weekly farmers’ markets including San Diego County’s largest - the Little Italy Mercato – and the Pacific Beach Tuesday Farmers’ Market and North Park Thursday Market.  A former restaurant owner and publisher, she promotes entrepreneurship and financial sustainability for small farmers as producer of the annual InTents Conference, 3 days of workshops and networking featuring speakers like best selling author Forrest Pritchard of Smith Meadows Farm and Charlotte Smith of 3 Cow Marketing. Catt writes and speaks about food, farms, restaurants and business at cattwhite.com and for regional and national publications, and advocates for small farmers as a Steering Committee member of the California Alliance of Farmers’ Markets and a member of the National Farmers’ Market Leadership Forum.